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Mobility and the Transnationals

In: Transnational Marketing and Transnational Consumers

Author

Listed:
  • Ibrahim Sirkeci

    (Regent’s University London)

Abstract

Mobile professionals who constantly move through different national boundaries and cultures were called “circulating consumers”. However, these should fall under our wider category of ‘mobile consumers’ and named ‘transnational mobiles’. Hence movement and mobility is appropriately taken into account as key segmentation variables to identify such mobile consumer groups

Suggested Citation

  • Ibrahim Sirkeci, 2013. "Mobility and the Transnationals," SpringerBriefs in Business, in: Transnational Marketing and Transnational Consumers, edition 127, chapter 0, pages 35-58, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-642-36775-5_3
    DOI: 10.1007/978-3-642-36775-5_3
    as

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