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Recommendation Engines

In: Artificial Intelligence for Business

Author

Listed:
  • Rajendra Akerkar

    (Western Norway Research Institute)

Abstract

This chapter introduces recommendation engines – one of the concepts in AI has gained momentum. It is a marketer tool for online businesses. Recommendation engine is seen as an intelligent and sophisticated salesman who knows the customer taste and style and thus can make more smart decisions about what recommendations would benefit the customer most thus increasing the possibility of a conversion. Though it started off in e-commerce, it is now gaining popularity in other sectors, including Media.

Suggested Citation

  • Rajendra Akerkar, 2019. "Recommendation Engines," SpringerBriefs in Business, in: Artificial Intelligence for Business, pages 41-52, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-319-97436-1_4
    DOI: 10.1007/978-3-319-97436-1_4
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