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Conceptual Backgrounds

In: Digital Creativity Model and Its Relationship with Corporate Performance

Author

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  • Kun Chang Lee

    (Sungkyunkwan University)

Abstract

Summary This chapter addresses the conceptual backgrounds necessary for considering how to explore the digital creativity and its relationship to corporate performance. The digital creativity model we consider in this chapter (and book) is based on an ordinary management framework, in which multiple employees are working together in multiple teams to pursue given goals. In the process of working in this manner, a certain type of digital creativity emerges in each team, leading to corporate performance. In other words, it is assumed that corporate performance is a result of digital creativity. This chapter is aimed to understand a reliable source of theories and concepts which are necessary for understanding core logics of the digital creativity and its relationships with corporate performance.

Suggested Citation

  • Kun Chang Lee, 2016. "Conceptual Backgrounds," SpringerBriefs in Business, in: Digital Creativity Model and Its Relationship with Corporate Performance, chapter 0, pages 33-40, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-319-39991-1_3
    DOI: 10.1007/978-3-319-39991-1_3
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