IDEAS home Printed from https://ideas.repec.org/h/spr/spbrcp/978-3-319-03901-5_5.html
   My bibliography  Save this book chapter

Amazon Fast Tracks Transformation

In: Top Down Innovation

Author

Listed:
  • Mary J. Cronin

    (Boston College)

Abstract

Amazon opened its web site to the public in 1995, at a time when buying a product on the Internet was far from simple. Few of the product search options, customer reviews and user interfaces that today’s ecommerce shoppers take for granted were fully developed. Each online store made its own idiosyncratic design choices about how to illustrate its products, where to locate the shopping cart icon, and how many steps were needed to complete a purchase. Often such decisions were based on the aesthetic of the site designer rather than on any data about keeping visitors engaged or the best way to manage the checkout process so that customers didn’t abandon their online shopping carts. As Jeff Bezos put it in his 1997 letter to Amazon shareholders, “This is Day 1 for the Internet, and, if we execute well, for Amazon.com” (Bezos 1997).

Suggested Citation

  • Mary J. Cronin, 2014. "Amazon Fast Tracks Transformation," SpringerBriefs in Business, in: Top Down Innovation, edition 127, chapter 0, pages 49-60, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-319-03901-5_5
    DOI: 10.1007/978-3-319-03901-5_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:spbrcp:978-3-319-03901-5_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.