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Understanding Generation Z and Social Media Addiction

In: Social Media Addiction in Generation Z Consumers

Author

Listed:
  • Teresa Berenice Treviño Benavides

    (Universidad de Monterrey)

  • Ana Teresa Alcorta Castro

    (Universidad de Monterrey)

  • Sofia Alejandra Garza Marichalar

    (Universidad de Monterrey)

  • Mariamiranda Peña Cisneros

    (Universidad de Monterrey)

  • Elena Catalina Baker Suárez

    (Universidad de Monterrey)

Abstract

This chapter addresses young users that are part of the Generation Z, as well as their behaviors around the pathological use of social media. The research found that from the 260 participants that concluded the BSMAS test, 72% were potential addicts who used their phones for an average of four to 5 h per day. Further, it explains some personality traits that may be enhanced by social media use, such as narcissism, where they dive into social media to look for comments that increase their ego and make them feel special. Additionally, the chapter explores examples of how maladaptive cognitions and other external factors may ultimately lead to addiction. With this, the chapter contributes to the literature by proposing a model that explains the process that a Generation Z user may follow to develop a social media addiction, and the components that this process have.

Suggested Citation

  • Teresa Berenice Treviño Benavides & Ana Teresa Alcorta Castro & Sofia Alejandra Garza Marichalar & Mariamiranda Peña Cisneros & Elena Catalina Baker Suárez, 2023. "Understanding Generation Z and Social Media Addiction," SpringerBriefs in Business, in: Social Media Addiction in Generation Z Consumers, chapter 0, pages 39-44, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-031-33452-8_8
    DOI: 10.1007/978-3-031-33452-8_8
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