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New Business Models in Mobility

In: Mobility in Germany

Author

Listed:
  • Cordelia Friesendorf

    (International School of Management)

  • Luca Uedelhoven

Abstract

Osterwalder and Pigneur (Business model generation. John Wiley & Sons, New Jersey, 2010) decipher a business model to be the logic to create, deliver, and capture value for the organization. On the lines described above, several macro- and microenvironmental changes in the German mobility industry together have created an incubatory for the development of new business models that were earlier unthinkable of. These new players and leaders offering diverse product options are either innovative start-ups or subsidiaries of the established OEMs. This chapter introduces the new segments of the mobility market and analyzes new business models using Strategyzer’s business model canvas approach.

Suggested Citation

  • Cordelia Friesendorf & Luca Uedelhoven, 2021. "New Business Models in Mobility," SpringerBriefs in Business, in: Mobility in Germany, chapter 0, pages 31-43, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-71849-7_5
    DOI: 10.1007/978-3-030-71849-7_5
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