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Introduction

In: Marketing Channels and Supply Chain Networks in North America

Author

Listed:
  • Robert D. Tamilia

    (University of Quebec at Montreal)

  • O. C. Ferrell

    (Auburn University)

  • Karen Hopkins

    (Auburn University)

Abstract

A review of the history of marketing channels and supply chain networks of any country intimately ties to a review of the economic development and growth of that country. The evolution of marketing channels and supply chains is related to population growth, increased immigration, improved living standards, and the processes of industrialization, communications, urbanization, transportation, and motorization. A robust and growing industrial economy is a prerequisite for the emergence of specialized channel members working together to move goods efficiently and timely across many markets. Such an economy did not exist in many countries prior to the 1850s, notably in the United States and Canada.

Suggested Citation

  • Robert D. Tamilia & O. C. Ferrell & Karen Hopkins, 2020. "Introduction," SpringerBriefs in Business, in: Marketing Channels and Supply Chain Networks in North America, chapter 1, pages 1-7, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-44870-7_1
    DOI: 10.1007/978-3-030-44870-7_1
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