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Intercultural Management as a Powerful Business Tool

In: Sino-German Intercultural Management

Author

Listed:
  • Joanne Huang

    (Huang+Jaumann Wirtschaftsbüro)

Abstract

Culture represents the new added value in the digital business age. Every country has a different mindset. Knowledge about the thinking and behaviour patterns of staff members from other cultures helps to create a constructive communication flow and to perfect the virtual teamwork. Intercultural management starts with the management of knowledge. Culture is know-how, and with conscious efforts it can be significantly advanced. The skill of intercultural expertise enables you to create communication channels with foreign business partners and to establish a trustful and sustainable partnership. The process to achieve intercultural awareness contains four major steps: mindfulness, perception, perspective and action. For each step, you will find exercises with an image analysis. They provide a better understanding how to perceive occurrences in foreign countries. The main goal is the self-organized learning process and the improvement of the personal ability to deal with strangeness. Each example provides information about a specific cultural background and a customized pattern of local work practices.

Suggested Citation

  • Joanne Huang, 2020. "Intercultural Management as a Powerful Business Tool," SpringerBriefs in Business, in: Sino-German Intercultural Management, chapter 2, pages 9-26, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-38763-1_2
    DOI: 10.1007/978-3-030-38763-1_2
    as

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