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Old Wine in Old Skins: The Challenges for Modern Management

In: Managing Future Enterprise

Author

Listed:
  • Friedrich Glauner

    (Cultural Images
    Eberhard Karls Universität Tübingen)

Abstract

Our modern forms of venturing lead into the ‘paradox of destructive wealth creation’. It consists in the fact that our individually rational and, in itself, highly successful economic behaviours lead, on the group level and the level of the whole system, to an outcome which places the social, ecological, and economic sources of this wealth creation process in existential jeopardy. This development demands a new type of economic viability, in which enterprises break with the mental patterns and the shackles of thinking in terms of scarcity, profit, competition, and growth. To this end they must adapt to the principle of the awareness economy is the active creation of resource and value-adding cycles of participation that fuel holistic, multi-dimensional value creation on all levels, from individual people to companies and entire societies to nature itself. The sum total of all of the transactions between the individual participants will create new and more resources on all of these levels than were consumed to that end. The end result is a natural, multi-dimensional resource creation process that feeds, grows, diversifies, and unfolds the system as a whole.

Suggested Citation

  • Friedrich Glauner, 2019. "Old Wine in Old Skins: The Challenges for Modern Management," SpringerBriefs in Business, in: Managing Future Enterprise, chapter 0, pages 1-22, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-030-03116-9_1
    DOI: 10.1007/978-3-030-03116-9_1
    as

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