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Introduction

In: Understanding the Myth of High Growth Firms

Author

Listed:
  • Malin Brännback

    (Åbo Akademi University
    Stockholm University School of Business)

  • Alan L. Carsrud

    (Åbo Akademi University)

  • Niklas Kiviluoto

    (Palmu Evolution Oy)

Abstract

This book is the result of reflecting on a quarter of a century of personally researching, consulting, teaching, and helping to start hundreds of new ventures. These have been in industries as diverse as airlines, accounting, biotechnology, information technology, personal products, wineries, and food establishments. We could have subtitled this book in search of the black swan or hunting for unicorns, yes Virginia there is a Santa Claus, or even Grimm fairy tales and myths . In reality, it is a reminder that what often appears in the mass media as great new venture success stories, ultimately turns out only to show how fleeting growth is and vulnerable to excess and poorly conceived growth strategies as time progresses.

Suggested Citation

  • Malin Brännback & Alan L. Carsrud & Niklas Kiviluoto, 2014. "Introduction," SpringerBriefs in Business, in: Understanding the Myth of High Growth Firms, edition 127, chapter 1, pages 1-3, Springer.
  • Handle: RePEc:spr:spbrcp:978-1-4614-9457-7_1
    DOI: 10.1007/978-1-4614-9457-7_1
    as

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