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Case One: The Packard Marketing Group – Letting Children into the Business

In: Family Firms in Transition

Author

Listed:
  • Alan L. Carsrud

    (Ryerson University)

  • Malin Brännback

    (Åbo Akademi University)

Abstract

This case was developed by Randy Dorilag and Julie Khoe and written under the supervision of Alan Carsrud. The case is an example of how children often enter a parent’s business. This case does not provide a solution, but rather tells the story of how intentions of parents concerning children in the firm and how intentions of children about being in the firm can ultimately affect the family firm. The names in this case have been changed, but the content is totally factual.

Suggested Citation

  • Alan L. Carsrud & Malin Brännback, 2012. "Case One: The Packard Marketing Group – Letting Children into the Business," SpringerBriefs in Business, in: Family Firms in Transition, chapter 0, pages 9-14, Springer.
    • Handle: RePEc:spr:spbrcp:978-1-4614-1201-4_3
    DOI: 10.1007/978-1-4614-1201-4_3
    as

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