Introduction

One of the effects of globalisation on the management of modern businesses is that they no longer operate as single, vertically integrated individual units providing end-to-end solutions, but rather as supply chains (Lambert et al. in Int J Logistics Manag 9:1–20, 1998). Among the different categories of supply chains, those for fresh food such as fruits and vegetables, meat, fish, and dairy are complex to manage due to the perishable nature of these products (Buck and Minvielle in Fresh take on food retailing. McKinsey & Company, 2014). Such complexities are more pronounced in the case of products like fish that need to be preserved in a highly regulated environment from the time of their capture. For developing nations like India, due to the presence of both marine and inland fisheries sectors, along with large-scale export of these products, achieving efficiency in supply chain management has become all the more critical. This chapter discusses the existing research gaps and the motivation behind the study. The book is based on secondary and primary data, and these, together with the methodology adopted, are discussed in this chapter. The chapter ends with an elaboration of the structure of this study.