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Fans’ Expectations from Cricket

In: Management of the Cricketing Ecosystem

Author

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  • Subhasis Ray

    (Indian Institute of Social Welfare and Business Management)

Abstract

Cricket is one of the most popular sports worldwide. As per ICC’s first-ever market survey (Media Media Release. (2018), First global market research project unveils more than one billion cricket fans. available at https://www.icc-cricket.com/media-releases/759733 (accessed on 12 Dec 2019).), the fan count has exceeded the billion mark and 70, 88 and 92% of fans globally are interested in test, ODI and T20I cricket respectively. It has become an all-season sport barring rainy and snowy conditions.

Suggested Citation

  • Subhasis Ray, 2022. "Fans’ Expectations from Cricket," Sports Economics, Management, and Policy, in: Management of the Cricketing Ecosystem, chapter 0, pages 119-140, Springer.
    • Handle: RePEc:spr:semchp:978-981-19-6482-4_6
    DOI: 10.1007/978-981-19-6482-4_6
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