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FRANCE: A Market Dominated by Sport Goods Retailers

In: The Private Sport Sector in Europe

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  • Nicolas Delorme

    (University of Bordeaux)

Abstract

The French private sport sector has resisted the 2008 economic crisis particularly well and it has been seen as an important lever for the French economy growth. Consequently, the development and the structuration of this sector has become a strategic priority for the French Government. The private sport sector has generated a total revenue of 16.7 billion euros in 2013. With 8.6 billion euros of revenue, the retail sale of sport equipment and bicycles represents 51.5% of the total revenue in the French private sport sector. This performance really sets it apart from the other significant business fields. Additionally, this business field is the most important in terms of employment. It is also one of the most efficient and one of the biggest in relation to the number of companies. It is thus an important business field for the sport economy and more broadly for the French economy. For all these reasons, after the presentation of the main characteristics of (1) the organisation of sport in France and of (2) the private sport sector, this chapter will specifically focus on (3) the French sport goods retailers and their links with the sport goods manufacturers.

Suggested Citation

  • Nicolas Delorme, 2017. "FRANCE: A Market Dominated by Sport Goods Retailers," Sports Economics, Management, and Policy, in: Antti Laine & Hanna Vehmas (ed.), The Private Sport Sector in Europe, pages 125-139, Springer.
    • Handle: RePEc:spr:semchp:978-3-319-61310-9_8
    DOI: 10.1007/978-3-319-61310-9_8
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