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Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League

In: The Sports Business in The Pacific Rim

Author

Listed:
  • Hayley Jang

    (Sogang University)

  • Young Hoon Lee

    (Sogang University)

Abstract

In this study, we comprehensively analyzed the attendance determinants of the Korean professional football league (K-League) using panel data from 15 individual teams during the 1987–2011 seasons. The K-League has some unique characteristics that other leagues, particularly those in North America and Europe, do not possess. The governance structure is heterogeneous, including both multiple-supporter-owned and major-corporation-owned teams. Additionally, the regulation authority shifted over the time period studied from broadly regional to city based. The results of this study suggested that the home-and-away match system with a host city attracted greater attendance than the system with multiple host cities, and the supporter-owned teams attracted more fans than did large-company-owned clubs when other attendance determinants were held constant. Outcome uncertainty for attendance determination was significant, not only statistically but also economically.

Suggested Citation

  • Hayley Jang & Young Hoon Lee, 2015. "Outcome Uncertainty, Governance Structure, and Attendance: A Study of the Korean Professional Football League," Sports Economics, Management, and Policy, in: Young Hoon Lee & Rodney Fort (ed.), The Sports Business in The Pacific Rim, edition 127, pages 59-81, Springer.
    • Handle: RePEc:spr:semchp:978-3-319-10037-1_4
    DOI: 10.1007/978-3-319-10037-1_4
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    Cited by:

    1. Adam Cox, 2018. "Spectator Demand, Uncertainty of Results, and Public Interest," Journal of Sports Economics, , vol. 19(1), pages 3-30, January.
    2. Luc Arrondel & Richard Duhautois, 2019. "Are French Football Fans Sensitive to Outcome Uncertainty?," Economie et Statistique / Economics and Statistics, Institut National de la Statistique et des Etudes Economiques (INSEE), issue 513, pages 5-26.

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