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Measurement and Measurement Scales

In: Modernizing the Academic Teaching and Research Environment

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  • Serene Dalati

    (Arab International University)

Abstract

This chapter examines measurement and measurement scales in business research. Measurement is defined in terms of the relationship to related factors and brief illustration of variables and types of data provided, differentiating between scientific terms, including concepts, constructs and operational definitions. An examination of measurement levels, including nominal, ordinal, interval and ratio levels, is provided. The chapter examines the measurement of attitudes distinguishing how they are form by a variety of forces, including feeling, thinking and personal experiences and values, resulting from behaviour. Several factors, related to measurement scale, need to be considered before making the application decision of a measurement scale. The chapter also examines three types of measurement scales including rating, ranking and categorization.

Suggested Citation

  • Serene Dalati, 2018. "Measurement and Measurement Scales," Progress in IS, in: Jorge Marx Gómez & Sulaiman Mouselli (ed.), Modernizing the Academic Teaching and Research Environment, pages 79-96, Springer.
  • Handle: RePEc:spr:prochp:978-3-319-74173-4_5
    DOI: 10.1007/978-3-319-74173-4_5
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    Cited by:

    1. Daniela Roxana Vuță & Eliza Nichifor & Ioana Bianca Chițu & Gabriel Brătucu, 2022. "Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs," Sustainability, MDPI, vol. 14(17), pages 1-14, August.

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