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An Ethical Perspective of the use of AR Technology in the Tourism Industry

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Jessica Saoud

    (Manchester Metropolitan University)

  • Timothy Jung

    (Manchester Metropolitan University)

Abstract

AR technology is a technology which uses the technique of adding digital content over the real world using computers and electronic glasses. As AR technology could be the next technological revolution, now is the time for ethicists to be more proactive in regards to the undoubtedly new ethical implications that will follow. This proposal aims to highlight the importance of developing an ethical framework specifically in regards to AR. It focuses on the merge of the physical and digital world that AR technology brings, and certain ethical aspects in regards to identity and communication, in relation to gamification and wearable computers. The methodology draws in numerous Information and Computer Ethics frameworks in order to compare, contrast and create new links. The pressure on universities to provide market-oriented courses and temptations of businesses to provide profitable products has forced ethical aspects to take the side bench, however previous research has shown that corporations that do include ethical considerations are more successful in the long run.

Suggested Citation

  • Jessica Saoud & Timothy Jung, 2018. "An Ethical Perspective of the use of AR Technology in the Tourism Industry," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 33-46, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-64027-3_3
    DOI: 10.1007/978-3-319-64027-3_3
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