IDEAS home Printed from https://ideas.repec.org/h/spr/prochp/978-3-319-64027-3_15.html
   My bibliography  Save this book chapter

A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Philipp A. Rauschnabel

    (University of Michigan-Dearborn)

Abstract

Augmented Reality (AR), the integration of virtual objects into the physical world, is about to become real. Microsoft Hololens and other devices termed as ‘augmented reality smart glasses’ (ARSG), allow its users to augment their subjective perceptions of the reality. However, not much is known about consumers react to this new form of wearable media technology. Against this background, this article reviews the scarce body of ARSG literature, supplements it with established findings from Uses & Gratification Theory (U>) and related research streams to propose a conceptual model. In doing so, this article enhances our understanding of AR, and ARSGs in particular, by proposing the role of existing and novel constructs to the stream of U> and AR research. The chapter closes with a discussion of promising avenues for future research on ARSGs and other head-mounted displays.

Suggested Citation

  • Philipp A. Rauschnabel, 2018. "A Conceptual Uses & Gratification Framework on the Use of Augmented Reality Smart Glasses," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck (ed.), Augmented Reality and Virtual Reality, pages 211-227, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-64027-3_15
    DOI: 10.1007/978-3-319-64027-3_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yunju Kim & Heejun Lee, 2021. "Motivation and Reuse: How Does Motivation Affect Sustainable Use Intention for Brand Webtoons?," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    2. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    3. Sánchez-Franco, Manuel J. & Arenas-Márquez, Francisco J. & Alonso-Dos-Santos, Manuel, 2021. "Using structural topic modelling to predict users’ sentiment towards intelligent personal agents. An application for Amazon’s echo and Google Home," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    4. Dehghani, Milad & Lee, Seung Hwan (Mark) & Mashatan, Atefeh, 2020. "Touching holograms with windows mixed reality: Renovating the consumer retailing services," Technology in Society, Elsevier, vol. 63(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prochp:978-3-319-64027-3_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.