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Develop Strategy

In: Open Digital Innovation

Author

Listed:
  • Anders Hjalmarsson

    (University of Borås & RISE Viktoria)

  • Gustaf Juell-Skielse

    (Stockholm University & RISE Viktoria)

  • Paul Johannesson

    (Stockholm University)

Abstract

In this chapter, we present the activity Develop strategy. The goal of the activity is to develop a strategy that guides the organisers in managing participant relationships after the end of a contest. First, we discuss strategic options for the post contest phase. The strategic options range from not establishing relationships at all to providing substantial support for selected participants enabling close and long-term relationships. Then we present the activity with running examples for different strategic options. Finally, we give some suggestions for further reading.

Suggested Citation

  • Anders Hjalmarsson & Gustaf Juell-Skielse & Paul Johannesson, 2017. "Develop Strategy," Progress in IS, in: Open Digital Innovation, chapter 0, pages 101-107, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-56339-8_12
    DOI: 10.1007/978-3-319-56339-8_12
    as

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