IDEAS home Printed from https://ideas.repec.org/h/spr/prochp/978-3-319-23455-7_19.html
   My bibliography  Save this book chapter

A Social Media Environmental Awareness Campaign to Promote Sustainable Practices in Educational Environments

In: Advances and New Trends in Environmental and Energy Informatics

Author

Listed:
  • Brenda Scholtz

    (Nelson Mandela Metropolitan University)

  • Clayton Burger

    (Universität Oldenburg)

  • Masive Zita

    (Nelson Mandela Metropolitan University)

Abstract

This paper examines the impact of a social media campaign on the environmental awareness of staff members in a Higher Education Institution (HEI). The campaign was designed based on a theoretical model and implemented in a case study of a South African HEI. A centralised website together with selected social media formed the technological foundation of the campaign. Throughout the campaign information about environmental management was distributed by means of these technologies to selected staff members in the case study. Issues related to environmental management as well as suggested strategies to deal with them was also communicated to the staff members. In order to determine the growth of knowledge related to environmental issues and to get feedback on the campaign benefits and problems, surveys and interviews were conducted at regular periods throughout the campaign. The findings revealed that the campaign had many positive benefits, particularly for promoting environmental awareness. The limitations of the study are the small sample size which could be addressed by future research.

Suggested Citation

  • Brenda Scholtz & Clayton Burger & Masive Zita, 2016. "A Social Media Environmental Awareness Campaign to Promote Sustainable Practices in Educational Environments," Progress in IS, in: Jorge Marx Gomez & Michael Sonnenschein & Ute Vogel & Andreas Winter & Barbara Rapp & Nils Giesen (ed.), Advances and New Trends in Environmental and Energy Informatics, edition 1, chapter 0, pages 355-369, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-23455-7_19
    DOI: 10.1007/978-3-319-23455-7_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Simon, Ian, 2019. "The Negative Impact of Social Media on Environmental Preservation, Activities of Tourism Marketing," OSF Preprints d3s9y, Center for Open Science.
    2. Marc Vallverdu-Gordi & Estela Marine-Roig, 2023. "The Role of Graphic Design Semiotics in Environmental Awareness Campaigns," IJERPH, MDPI, vol. 20(5), pages 1-19, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prochp:978-3-319-23455-7_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.