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Evaluation of Incentive Systems in the Context of SusCRM in a Local Online Retail Platform

In: Advances and New Trends in Environmental Informatics 2023

Author

Listed:
  • Benjamin Buchwald

    (Hochschule Bremerhaven)

  • Mattes Leibenath

    (Hochschule Bremerhaven)

  • Richard Schulte

    (Hochschule Bremerhaven)

  • Sascha Heß

    (Hochschule Bremerhaven)

  • Linus Krohn

    (Hochschule Bremerhaven)

  • Benjamin Wagner Berg

    (Hochschule Bremerhaven)

Abstract

The current consumption patterns observed in both offline and online retail present sustainability challenges related to environmental impacts associated with products, last-mile delivery, personal mobility, and packaging. Different choices in delivery methods and individual mobility to overcome the last mile lead to varying levels of emissions. To address these environmental impacts, this study examines the application of a Sustainability Customer Relationship Management (SusCRM) approach to a local retail platform, aiming to meet customer expectations while promoting sustainable and conscious consumption within the various stages of the e-commerce customer journey. Consumers nowadays tend to act in a more sustainable way at the same time, they hold retailers and logistics companies responsible for creating these offers. Designing such a platform addressing the demand for sustainable supply is the key goal of the research project “R3—Resilient, Regional, Retail in the Metropolitan Region Northwest”. To explore potential incentive systems that can be implemented within the platform, a survey was conducted. The survey results indicate that most respondents demonstrated a high level of acceptance towards the proposed incentive systems.

Suggested Citation

  • Benjamin Buchwald & Mattes Leibenath & Richard Schulte & Sascha Heß & Linus Krohn & Benjamin Wagner Berg, 2024. "Evaluation of Incentive Systems in the Context of SusCRM in a Local Online Retail Platform," Progress in IS, in: Volker Wohlgemuth & Dieter Kranzlmüller & Maximilian Höb (ed.), Advances and New Trends in Environmental Informatics 2023, pages 239-256, Springer.
    • Handle: RePEc:spr:prochp:978-3-031-46902-2_13
    DOI: 10.1007/978-3-031-46902-2_13
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