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Natureza Virtual: Enhancing Ecosystem Awareness by Using Virtual Reality in Educational Tourism

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Lucas C. Viveiros

    (Instituto Politécnico de Bragança)

  • Ana I. Pereira

    (Instituto Politécnico de Bragança)

  • João V. Peroni

    (Centro Ciência Viva de Bragança)

  • Ivone Fachada

    (Centro Ciência Viva de Bragança)

  • Estefânia Gonçalves

    (Centro Ciência Viva de Bragança)

Abstract

Virtual Reality (VR) has been applied in several business scenarios. The tourism industry is one of the sectors that have great potential to take advantage of VR technology. Especially the marketing strategy and the tourism-travel which has tremendous opportunities in recent studies in Technology Acceptance Model (TAM), Self-Determination Theory in combination with Virtual Learning Environment (VLE). However, few attempts have been made in Educational Tourism to examine the factors that enhance the visitor experience by using new methods of the trending technology regarding VR interactive application in combination with Augmented Virtuality (AV). This research aims to better understand the elements that can influence the flow-state and presence of the participants in the VR experience based on studies and how educational tourism and the industry can benefit from the trending technology. We cover the VR App development focused on the educational travel for the touristic region of the International Biological Station of Duero-Douro and its consideration to the visitors of the Bragança Ciência Viva Science Center (Centro Ciência Viva de Bragança—CCVB). Although the research is still under development we aim to analyze the impact on the attitude of the visitors towards the destination of the cross-border region between Portugal and Spain, and the validation of the facts related to theories addressed in this paper.

Suggested Citation

  • Lucas C. Viveiros & Ana I. Pereira & João V. Peroni & Ivone Fachada & Estefânia Gonçalves, 2021. "Natureza Virtual: Enhancing Ecosystem Awareness by Using Virtual Reality in Educational Tourism," Progress in IS, in: M. Claudia tom Dieck & Timothy H. Jung & Sandra M. C. Loureiro (ed.), Augmented Reality and Virtual Reality, pages 291-302, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-68086-2_22
    DOI: 10.1007/978-3-030-68086-2_22
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