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Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Mónica Ferreira

    (Universitario de Lisboa)

  • Sandra Maria Correia Loureiro

    (Universitario de Lisboa
    BRU-Business Research Unit)

  • Hélia Pereira

    (Universitario de Lisboa)

Abstract

The aim of this study is twofold: provide an overview of the virtual reality and artificial intelligence conceptualization and applications and propose a framework of consumer -firm experience process in the context of smart cities. The framework will give a novel perspective on the topic and provide theoretical and contributions.

Suggested Citation

  • Mónica Ferreira & Sandra Maria Correia Loureiro & Hélia Pereira, 2021. "Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities," Progress in IS, in: M. Claudia tom Dieck & Timothy H. Jung & Sandra M. C. Loureiro (ed.), Augmented Reality and Virtual Reality, pages 239-250, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-68086-2_18
    DOI: 10.1007/978-3-030-68086-2_18
    as

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