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Wibson: A Case Study of a Decentralized, Privacy-Preserving Data Marketplace

In: Blockchain and Distributed Ledger Technology Use Cases

Author

Listed:
  • Matias Travizano

    (Wibson)

  • Carlos Sarraute

    (Wibson)

  • Mateusz Dolata

    (University of Zurich)

  • Aaron M. French

    (The University of New Mexico)

  • Horst Treiblmaier

    (Modul University Vienna)

Abstract

The Internet offers unprecedented opportunities to collect large amounts of personal data at low cost. Typically, it is not only the data collection process but also their further use which is opaque to the individuals. Blockchain technology promises to return Internet users control over their personal data. In this chapter we present and discuss Wibson, a decentralized data marketplace based on the blockchain that provides a way for individuals to control and monetize their personal information in a trusted environment. By using a token and blockchain-enabled smart contracts Wibson allows data sellers and buyers to interact while allowing them to keep their desired level of anonymity. This chapter is based on qualitative interviews and the thorough analysis of the technical documentation. We describe the underlying rationale and functioning of Wibson and provide suggestions for future research at the intersection of blockchain and privacy.

Suggested Citation

  • Matias Travizano & Carlos Sarraute & Mateusz Dolata & Aaron M. French & Horst Treiblmaier, 2020. "Wibson: A Case Study of a Decentralized, Privacy-Preserving Data Marketplace," Progress in IS, in: Horst Treiblmaier & Trevor Clohessy (ed.), Blockchain and Distributed Ledger Technology Use Cases, pages 149-170, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-44337-5_8
    DOI: 10.1007/978-3-030-44337-5_8
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    Cited by:

    1. Rômy Bergman & Antragama Ewa Abbas & Sven Jung & Claudia Werker & Mark de Reuver, 2022. "Business model archetypes for data marketplaces in the automotive industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 747-765, June.
    2. Treiblmaier, Horst & Petrozhitskaya, Elena, 2023. "Is it time for marketing to reappraise B2C relationship management? The emergence of a new loyalty paradigm through blockchain technology," Journal of Business Research, Elsevier, vol. 159(C).

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