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The Impact of Mixed Reality on Visitors’ Experience in Museum. ‘The Ara As It Was’ Project in Rome

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Mariapina Trunfio

    (University of Naples “Parthenope”)

  • Salvatore Campana

    (University of Naples “Parthenope”)

  • Adele Magnelli

    (ETT Spa)

Abstract

Although new realities are receiving increasing attention in tourism, the effect of them on cultural heritage has still not been fully answered and research on this topic is still in its infancy. This paper aims to contribute to advances in research on visitors’ experience analysis in museums, applying the Trunfio and Campana (Curr Issues Tourism 1–6, 2019) model for mixed reality in museums. The empirical analysis concerns ‘The Ara As It Was’, a mixed reality project installed in the iconic and historical Ara Pacis Museum in Rome (Italy). The findings, discussion and conclusion open new avenues of research and suggest managerial implications to improve museum competitiveness.

Suggested Citation

  • Mariapina Trunfio & Salvatore Campana & Adele Magnelli, 2020. "The Impact of Mixed Reality on Visitors’ Experience in Museum. ‘The Ara As It Was’ Project in Rome," Progress in IS, in: Timothy Jung & M. Claudia tom Dieck & Philipp A. Rauschnabel (ed.), Augmented Reality and Virtual Reality, pages 313-322, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-37869-1_25
    DOI: 10.1007/978-3-030-37869-1_25
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