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A Case Study: Assessing Effectiveness of the Augmented Reality Application in Augusta Raurica

In: Augmented Reality and Virtual Reality

Author

Listed:
  • Moritz Armingeon

    (University of Applied Sciences and Arts Northwestern Switzerland)

  • Pleurat Komani

    (University of Applied Sciences and Arts Northwestern Switzerland)

  • Trupti Zanwar

    (University of Applied Sciences and Arts Northwestern Switzerland)

  • Safak Korkut

    (Institute of Information Systems, University of Applied Sciences and Arts Northwestern Switzerland)

  • Rolf Dornberger

    (Institute of Information Systems, University of Applied Sciences and Arts Northwestern Switzerland)

Abstract

This paper aims to study and compare the augmented reality experience of two user groups at Augusta Raurica, a Roman archaeological site and an open-air museum in Switzerland. The user groups differentiated within the scope of this study digital natives and digital immigrants. The paper applies the experience economy framework for assessing the differences between the user groups. The data gathered from the surveys and analysis of selected interviews reveal that digital immigrants have better engagement with the augmented reality application of Augusta Raurica than digital natives do. The findings are supporting the debate on assisting tourism destinations to develop more engaging augmented reality content targeting both user groups.

Suggested Citation

  • Moritz Armingeon & Pleurat Komani & Trupti Zanwar & Safak Korkut & Rolf Dornberger, 2019. "A Case Study: Assessing Effectiveness of the Augmented Reality Application in Augusta Raurica," Progress in IS, in: M. Claudia tom Dieck & Timothy Jung (ed.), Augmented Reality and Virtual Reality, pages 99-111, Springer.
    • Handle: RePEc:spr:prochp:978-3-030-06246-0_8
    DOI: 10.1007/978-3-030-06246-0_8
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