IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-981-99-5118-5_22.html
   My bibliography  Save this book chapter

An Empathetic Elucidating on Females Merchandising Behavioral Approach

In: Research on Islamic Business Concepts

Author

Listed:
  • K. Jagannathan

    (Kristu Jayanti College)

  • R. Madhusudhanan

    (Kristu Jayanti College)

  • K. Opika

    (Kristu Jayanti College)

  • G. Sridevi

    (AVC College of Engineering)

Abstract

Females are the most responsible and contributing their part on merchandising is in rolling forward due to double income category and acceptances and recognition of female decision in the society. Presently the purchase decision and shopping behaviour of females is in uptrends. Females are part of decision makers in most of the family purchasing. This research study also tried to find out the best part of the female shopping behavior in retailing, through which the objectives are focused on factors influencing shopping behavior and measuring the satisfaction and the effects of shopping behavior. The results are derived through application of Correlation, Multiple Regression and SEM modeling. The results are Service Quality Loyalty Location which are in direct relationship with shopping and Ambience and Assortment that are found in an indirect relationship with their purchase.

Suggested Citation

  • K. Jagannathan & R. Madhusudhanan & K. Opika & G. Sridevi, 2023. "An Empathetic Elucidating on Females Merchandising Behavioral Approach," Springer Proceedings in Business and Economics, in: Veland Ramadani & Baker Alserhan & Léo-Paul Dana & Jusuf Zeqiri & Hasan Terzi & Mehmet Bayirli (ed.), Research on Islamic Business Concepts, chapter 0, pages 357-369, Springer.
    • Handle: RePEc:spr:prbchp:978-981-99-5118-5_22
    DOI: 10.1007/978-981-99-5118-5_22
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-981-99-5118-5_22. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.