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Analyzing the Responses of Firms to COVID-19 Pandemic Through Institutional Lens

In: Digital Economy Post COVID-19 Era

Author

Listed:
  • Girish Balasubramanian

    (Indian Institute of Management Lucknow)

  • Pavni Kaushiva

    (Indian Institute of Management Lucknow)

Abstract

In the wake of a COVID-19 global pandemic, organizations were forced to rethink, reposition and adapt for business continuity. The study of organizations’ responses has led to an interesting strand of research highlighting the importance of resilience and innovation in such circumstances. A systematic inquiry into the responses of the firms during the pandemic still remains an underexplored arena. This study targets organizational responses to COVID-19 that align with the societal responsibilities of organizations. Based on a qualitative analysis of annual reports of the 26 largest firms by market capitalization in India, this study presents an analysis of initiatives documented by firms across industries. We use institutional theory to highlight similarities in the changes adopted by major firms in India and propose future avenues for research in this area.

Suggested Citation

  • Girish Balasubramanian & Pavni Kaushiva, 2023. "Analyzing the Responses of Firms to COVID-19 Pandemic Through Institutional Lens," Springer Proceedings in Business and Economics, in: Prashant Mishra & Ashu Sharma & Sayantan Khanra & Sumit K. Kundu & Sushanta Kumar Mishra (ed.), Digital Economy Post COVID-19 Era, chapter 0, pages 95-108, Springer.
    • Handle: RePEc:spr:prbchp:978-981-99-0197-5_6
    DOI: 10.1007/978-981-99-0197-5_6
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