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The Effects of Perceived Price, Quality, and Consumer Trust on Purchase Intentions of Halal Products

In: Contemporary Business Research in the Islamic World

Author

Listed:
  • Bekir Ozkan

    (Bursa Technical University)

  • Ibrahim Halil Efendioglu

    (Gaziantep University)

  • Tamer Baran

    (Pamukkale University)

  • Fatih Koc

    (Kocaeli University)

Abstract

Consumption of halal products is preferred not only for religious requirements but also for the need to consume healthy products, both in places with a sizeable Muslim community and areas where non-Muslims live intensely. The increasing awareness of halal products amplifies the importance given to the subject and contributes to a growing number of academic studies on the matter. Consequently, elements such as price perception, quality perception, and trust for halal products evolve. This study aims to determine the impact of price and quality perception on halal product purchase intentions. Additionally, it seeks to explore the influence of price perception on trust. The questionnaire form prepared for this purpose was delivered to the participants online. After removing the erroneous data from the obtained dataset, a total of 340 data were used in the analysis. The data were initially objected to confirmatory factor analysis, followed by structural equation modeling which was performed to test the hypotheses. According to the results obtained, perceived price does not significantly affect purchase intentions, but it does positively affect perceived quality and consumer trust. Furthermore, perceived quality does not directly affect purchase intentions, yet it does affect consumer trust. Another key finding within the scope of the study is that consumer trust significantly influences purchase intentions.

Suggested Citation

  • Bekir Ozkan & Ibrahim Halil Efendioglu & Tamer Baran & Fatih Koc, 2024. "The Effects of Perceived Price, Quality, and Consumer Trust on Purchase Intentions of Halal Products," Springer Proceedings in Business and Economics, in: John Fraedrich & Marina Pirtskalava & Tornike Khoshtaria & Hasan Terzi & Mehmet Bayirli & Baker Al S (ed.), Contemporary Business Research in the Islamic World, pages 27-43, Springer.
    • Handle: RePEc:spr:prbchp:978-981-97-5400-7_3
    DOI: 10.1007/978-981-97-5400-7_3
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