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AI-Driven Chatbots in Halal Marketing Communication—Challenges and Opportunities

In: Contemporary Business Research in the Islamic World

Author

Listed:
  • Muhammad Dharma Tuah Putra Nasution

    (Universitas Pembangunan Panca Budi)

  • Desi Astuti

    (Universitas Pembangunan Panca Budi)

  • Sri Rahayu

    (Universitas Pembangunan Panca Budi)

  • Yossie Rossanty

    (Universitas Pembangunan Panca Budi)

  • Ramadhan Harahap

    (Universitas Pembangunan Panca Budi)

  • Ahmad Rafiki

    (Universitas Medan Area)

Abstract

The aim of this research is to explore the integration of AI-driven chatbots in the realm of halal marketing communications. This type of marketing communication is designed to resonate with Muslim consumers by integrating Islamic values, symbols, and messages into branding and promotional efforts. This study analysis encompasses an exploration of the challenges that could arise and capitalize on opportunities to engage and captivate the audience. Similarly, this paper sheds light on the areas of research that require further exploration and outlines the potential for future investigation regarding the utilization of AI-driven chatbots in the context of halal marketing. This study contributes to the expansion of current knowledge and could serve as a cornerstone for shaping future research agendas.

Suggested Citation

  • Muhammad Dharma Tuah Putra Nasution & Desi Astuti & Sri Rahayu & Yossie Rossanty & Ramadhan Harahap & Ahmad Rafiki, 2024. "AI-Driven Chatbots in Halal Marketing Communication—Challenges and Opportunities," Springer Proceedings in Business and Economics, in: John Fraedrich & Marina Pirtskalava & Tornike Khoshtaria & Hasan Terzi & Mehmet Bayirli & Baker Al S (ed.), Contemporary Business Research in the Islamic World, pages 403-421, Springer.
    • Handle: RePEc:spr:prbchp:978-981-97-5400-7_22
    DOI: 10.1007/978-981-97-5400-7_22
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