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Neurotransmitters and the Ramifications for Islamic Researchers

In: Contemporary Business Research in the Islamic World

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  • John Fraedrich

    (Southern Illinois University)

Abstract

Neuromarketing research began in earnest when the Advertising Research Foundation (ARF) started to explore the field in 2010 to determine the value of its methods for improving advertisement testing. Their conclusions dramatically increased the field. Today, it is a part of mainstream consumer research. One faucet of the field is the neurotransmission of chemicals that stimulate the brain and significantly change mood, perception, intention, and behavior.

Suggested Citation

  • John Fraedrich, 2024. "Neurotransmitters and the Ramifications for Islamic Researchers," Springer Proceedings in Business and Economics, in: John Fraedrich & Marina Pirtskalava & Tornike Khoshtaria & Hasan Terzi & Mehmet Bayirli & Baker Al S (ed.), Contemporary Business Research in the Islamic World, pages 1-5, Springer.
    • Handle: RePEc:spr:prbchp:978-981-97-5400-7_1
    DOI: 10.1007/978-981-97-5400-7_1
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