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Towards an Integrated Model of Value Co-creation for Enterprises

In: Corporate Practices: Policies, Methodologies, and Insights in Organizational Management

Author

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  • Thi Bich Hanh Tran

    (FPT University)

Abstract

This study aims to offer a framework of value co-creation for enterprises. Concerning methodology, the study starts with a rigorous review of the types of co-created values from prior research, which proposes a set of differential core values for customers, firms, and society. Then, the study discusses the relevance of six groups of participants or actors involved in value co-creation processes for enterprises. The study also elaborates on two novel mechanisms, including innovation capability and marketing capability, for the actors to co-create resultant values for enterprises. The study proposes a comprehensive model with the actors, the mechanisms, and the accrued values. It concludes with discussions on implications for the Asia Pacific region as it is a strongly developing business context with various activities of value co-creation by enterprises. With the novel framework proposed and new mechanisms discussed, the study provides a meaningful extension to the value co-creation literature. It also allows enterprises to have a holistic view of the value co-creation phenomenon to manage value co-creation processes effectively.

Suggested Citation

  • Thi Bich Hanh Tran, 2024. "Towards an Integrated Model of Value Co-creation for Enterprises," Springer Proceedings in Business and Economics, in: Sebastian Kot & Bilal Khalid & Adnan ul Haque (ed.), Corporate Practices: Policies, Methodologies, and Insights in Organizational Management, pages 305-319, Springer.
    • Handle: RePEc:spr:prbchp:978-981-97-0996-0_18
    DOI: 10.1007/978-981-97-0996-0_18
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