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Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic

In: Pandemic, New Normal and Implications on Business

Author

Listed:
  • Sriparna Guha

    (Brainware University)

  • Anirban Mandal

    (Brainware University)

  • Fedric Kujur

    (Brainware University)

Abstract

This chapter is an attempt to analyse the key factors of adoption of alternative business models by the handicraft artisans during COVID-19 pandemic. This paper is a part of doctoral study and is based on the part of primary research conducted by the scholar. The study primarily analyses the strength of the relationship of the factors. A structured questionnaire was employed to collect data for conducting the study. Descriptive statistics, correlation and multiple linear regressions have been used as statistical tools for analysis. The findings of the study demonstrate the linkage and effect of critical aspects on the performance of alternative business models, resulting in conclusions that leave room for future research. The novelty of this study is that it has made an initial attempt to identify the key factors of adoption of the alternative business model for the artisans. The study is limited to a specific field of the craft sector. The policy-makers will have substantial theoretical consequences for the development of the artisans regarding their alternative business model. It is important to improve artisan’s entrepreneurial skills and capabilities to strengthen them in the global market today.

Suggested Citation

  • Sriparna Guha & Anirban Mandal & Fedric Kujur, 2022. "Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Arti Chandani & Rajiv Divekar & J. K. Nayak & Komal Chopra (ed.), Pandemic, New Normal and Implications on Business, pages 129-144, Springer.
    • Handle: RePEc:spr:prbchp:978-981-19-4892-3_9
    DOI: 10.1007/978-981-19-4892-3_9
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