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Study on Identifying the Opportunities for Defence Exports Initiative Towards Make in India Initiative

In: Achieving $5 Trillion Economy of India

Author

Listed:
  • Aditya Kumar

    (Symbiosis International (Deemed) University)

  • Mita Mehta

    (Symbiosis International (Deemed) University)

Abstract

India aims to make the country amongst the top 5 in the world in aerospace and military sectors, for which it has set a target of a turnover of USD 26 Bn and exports of USD 5 billion by 2025 which in FY15-16 was at USD 319 million. India’s current defence import-to-export ratio stands at 194:1, making it one of the largest arms importers in the world. Larsen & Toubro (L&T) is a leading Indian private sector company in defence equipment and services, and it should aim to capitalise on the markets in Africa, Middle East and South Eastern countries to help the Indian government’s target for 2025. This research examined the market opportunities for L&T in the MENA region, and a go-to-market strategy was formulated. For formulating the go-to-market strategy for L&T’s defence product exports, parameters taken into consideration were GDP, military spending and arms imports. Data was collected using internal and external secondary resources. Analysis is done using standard frameworks, namely Political, Economic, Social, Technological, Environmental, Legal (PESTLE) and Segmentation, Targeting, Positioning (STP) analysis, and this research is restricted to the above-mentioned frameworks. Countries which were analysed were Oman, Saudi Arabia, UAE and Egypt.

Suggested Citation

  • Aditya Kumar & Mita Mehta, 2022. "Study on Identifying the Opportunities for Defence Exports Initiative Towards Make in India Initiative," Springer Proceedings in Business and Economics, in: Arti Chandani & Rajiv Divekar & J. K. Nayak (ed.), Achieving $5 Trillion Economy of India, pages 215-280, Springer.
    • Handle: RePEc:spr:prbchp:978-981-16-7818-9_12
    DOI: 10.1007/978-981-16-7818-9_12
    as

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