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Effects of Mass Customization on Sustainability: A Literature-Based Analysis

In: Customization 4.0

Author

Listed:
  • Paul Christoph Gembarski

    (Institute of Product Development, Leibniz University of Hannover)

  • Thorsten Schoormann

    (University of Hildesheim, Department of Information Systems)

  • Daniel Schreiber

    (Institute of Product Development, Leibniz University of Hannover)

  • Ralf Knackstedt

    (University of Hildesheim, Department of Information Systems)

  • Roland Lachmayer

    (Institute of Product Development, Leibniz University of Hannover)

Abstract

Sustainability has become increasingly important to business research and practice. Approaches, which support fundamental changes in behavior to act economic, ecological, and social, are required. A popular concept that contributes to these challenges is mass customization (MC). MC—defined as a competitive strategy—allows for producing goods and services for individual needs of customers. In doing so, it, for example, helps toward an increased product-customer relation, efficient production, and a high degree of personalized goods, which may have positive effects on the society and the environment (e.g., by reducing waste). In order to get an overview of which effects of MC toward sustainability are discussed, our study aims to synthesize prior literature. Therefore, we conduct an extensive literature review in different search engines to ensure a broad view on this topic. As a result, 33 articles that met our research purpose are obtained. These articles are coded by three researchers independently and—a total of 157 codes—are consolidated afterward to determine effects of MC on sustainability. Our classification indicates that mostly social (∼87%) and economic issues are addressed (∼84%), while ecological aspects are underrepresented.

Suggested Citation

  • Paul Christoph Gembarski & Thorsten Schoormann & Daniel Schreiber & Ralf Knackstedt & Roland Lachmayer, 2018. "Effects of Mass Customization on Sustainability: A Literature-Based Analysis," Springer Proceedings in Business and Economics, in: Stephan Hankammer & Kjeld Nielsen & Frank T. Piller & Günther Schuh & Ning Wang (ed.), Customization 4.0, pages 285-300, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-77556-2_18
    DOI: 10.1007/978-3-319-77556-2_18
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    Cited by:

    1. Stephan Hankammer & Robin Kleer & Frank T. Piller, 2021. "Sustainability nudges in the context of customer co-design for consumer electronics," Journal of Business Economics, Springer, vol. 91(6), pages 897-933, August.
    2. Sam Solaimani & Alireza Parandian & Nabi Nabiollahi, 2021. "A Holistic View on Sustainability in Additive and Subtractive Manufacturing: A Comparative Empirical Study of Eyewear Production Systems," Sustainability, MDPI, vol. 13(19), pages 1-17, September.

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