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Research on Evaluating Marketing Ability of Traditional Chinese Medicine Enterprises in Gansu Province

In: Recent Developments in Data Science and Business Analytics

Author

Listed:
  • Lixin Yun

    (School of Economics and Business Management, Gansu University of Chinese Medicine)

  • Zhonghua Luo

    (School of Economics and Business Management, Gansu University of Chinese Medicine)

  • Mingwei Wu

    (School of Economics and Business Management, Gansu University of Chinese Medicine)

Abstract

Marketing ability is the bottleneck of the development of Chinese medicine enterprises in Gansu province. Based on the method of improved gray correlation, with construction of the evaluation index system of marketing ability of Chinese medicine enterprises, this paper analyzes the marketing ability of Chinese medicine enterprises in Gansu province and shows the evaluation process of marketing ability. And then some countermeasures and suggestions are proposed, which can provide reference and guidance in order to promote the marketing ability of Chinese medicine enterprises in Gansu province and promote the rapid development of Gansu traditional Chinese medicine industry.

Suggested Citation

  • Lixin Yun & Zhonghua Luo & Mingwei Wu, 2018. "Research on Evaluating Marketing Ability of Traditional Chinese Medicine Enterprises in Gansu Province," Springer Proceedings in Business and Economics, in: Madjid Tavana & Srikanta Patnaik (ed.), Recent Developments in Data Science and Business Analytics, chapter 0, pages 71-80, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-72745-5_8
    DOI: 10.1007/978-3-319-72745-5_8
    as

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