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Research on Evaluation Index System of Enterprise Brand Competitiveness: Taking Liquor Industry as an Example

In: Recent Developments in Data Science and Business Analytics

Author

Listed:
  • Yan Fan

    (Business School, Sichuan University)

  • Lizhong Tong

    (Business School, Sichuan University)

Abstract

With the increasingly fierce market competition, the competition among enterprises has risen to brand competition. The brand competitiveness is essentially a different advantage beyond the competitors, which enable the enterprises to gain a sustainable competitiveness advantage and a stable development. So, in this paper, building a scientific and reasonable evaluation index system of brand competitiveness for enterprises, taking the liquor industry as an example, which helps to make a scientific and accurate evaluation for the enterprise brand competitiveness and provide a decision-making basis for building brand and enhancing the brand competitiveness for the enterprise.

Suggested Citation

  • Yan Fan & Lizhong Tong, 2018. "Research on Evaluation Index System of Enterprise Brand Competitiveness: Taking Liquor Industry as an Example," Springer Proceedings in Business and Economics, in: Madjid Tavana & Srikanta Patnaik (ed.), Recent Developments in Data Science and Business Analytics, chapter 0, pages 131-138, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-72745-5_14
    DOI: 10.1007/978-3-319-72745-5_14
    as

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