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How Does the Spanish Hospitality Industry Envision Its Eco-Innovation Orientation?

In: Innovative Approaches to Tourism and Leisure

Author

Listed:
  • Marival Segarra-Oña

    (Universitat Politecnica de Valencia, DOE)

  • Angel Peiró-Signes

    (Universitat Politecnica de Valencia, DOE)

  • Maria De-Miguel-Molina

    (Universitat Politecnica de Valencia, DOE)

  • Blanca De-Miguel-Molina

    (Universitat Politecnica de Valencia, DOE)

Abstract

This study analyses the key factors in the environmental orientation of innovation processes at hotel companies. Using the model of structural equations and data retrieved from the Technological Innovation Spanish panel, we shed light on how the environmental orientation of companies is proactively affected by the typology of innovations and the existing relationship between the market drivers (customers, competitors, clients and suppliers) and companies’ environmental orientation. Based on the results, a validated partial least squares (PLS) graphical model is presented, which clarifies and quantifies established relationships among the different variables. Research gaps and future lines are also highlighted.

Suggested Citation

  • Marival Segarra-Oña & Angel Peiró-Signes & Maria De-Miguel-Molina & Blanca De-Miguel-Molina, 2018. "How Does the Spanish Hospitality Industry Envision Its Eco-Innovation Orientation?," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 261-273, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-67603-6_20
    DOI: 10.1007/978-3-319-67603-6_20
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    More about this item

    Keywords

    Sustainable innovation; Hospitality industry; PITEC database;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L8 - Industrial Organization - - Industry Studies: Services
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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