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The Impact of Website Persuasiveness on Luxury Hotels Financial Performance

In: Innovative Approaches to Tourism and Leisure

Author

Listed:
  • Konstantinos Koronios

    (University of Peloponnese)

  • Panagiotis Dimitropoulos

    (University of Peloponnese)

  • Athanasios Kriemadis

    (University of Peloponnese)

Abstract

The primary objective article was to investigate the websites’ persuasiveness of the luxury hotels in Greece and its implications for their financial performance. As a result, a content analysis was applied primarily as a quantitative research method, with website characteristics classified into distinct categories and then described using statistics; 335 websites of luxury hotels were reviewed and data were analyzed by means of STATA 12. Persuasiveness measured using six dimensions, namely: informativeness, usability, credibility, inspiration, involvement and reciprocity. The research divulged a comparatively low degree of the hotels overall persuasiveness, specifically in involvement dimension. Furthermore, current research attempted to pinpoint the relation among the hotels’ website overall persuasiveness and its impact on their financial performance. The findings could offer the hotel managers useful insights into enhancing their website’s persuasiveness and accordingly their financial performance.

Suggested Citation

  • Konstantinos Koronios & Panagiotis Dimitropoulos & Athanasios Kriemadis, 2018. "The Impact of Website Persuasiveness on Luxury Hotels Financial Performance," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Kathy Velander (ed.), Innovative Approaches to Tourism and Leisure, pages 193-203, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-67603-6_14
    DOI: 10.1007/978-3-319-67603-6_14
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    More about this item

    Keywords

    Website; Persuasiveness; Financial performance; Hotel;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics

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