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Gastronomy Tourism: An Examination of the “Greek Breakfast Initiative” Potential

In: Advances in Applied Economic Research

Author

Listed:
  • Aikaterini Stavrianea

    (Technological Educational Institute of Athens)

  • Christos Dipidis

    (ElGreco Hotel)

  • George Siomkos

    (Athens University of Economics and Business)

Abstract

Gastronomy tourism can be considered as an important tool for the marketing, diversification and development of destinations. Gastronomy is recognized to contribute to a destination’s development and to the creation and reinforcement of a destination’s identity. This paper examines the potential of gastronomic tourism in Greece by looking closely at the initiative taken by the Hellenic Chamber of Hotels, the “Greek Breakfast” project that operates since 2010. The present study aims to empirically explore possible reasons that might have an effect on hotels’ reluctance to participate in the project, primarily the awareness and the effectiveness of different communications sources that promote the program. The empirical findings provide useful insight for decision makers and managers in charge of planning and executing gastronomic tourism programs.

Suggested Citation

  • Aikaterini Stavrianea & Christos Dipidis & George Siomkos, 2017. "Gastronomy Tourism: An Examination of the “Greek Breakfast Initiative” Potential," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Applied Economic Research, chapter 0, pages 841-848, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-48454-9_56
    DOI: 10.1007/978-3-319-48454-9_56
    as

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