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Attitude of Customers to Socially Responsible Products

In: Advances in Applied Economic Research

Author

Listed:
  • Katarína Moravčíková

    (Žilinská univerzita v Žiline)

  • Ľubica Gajanová

    (Žilinská univerzita v Žiline)

Abstract

The issue of social responsibility in today’s globalized market conditions becoming an increasingly important element of the strategic management of the company. Society’s expectations regarding the performance of businesses continue to grow. Currently companies have competitive advantages that are able to actively respond to ever-changing customer expectations and implement socially responsible aspects to its business. The customer is one of the most important stakeholders of the company. He/she decides where and to whom he/she will allocate their resources. Customers often report positive approach to buying products from socially responsible business, even if higher costs. Article compares the willingness of customers to pay more for socially responsible product in the Czech Republic, Slovakia, and in the world. The methods used in the article are: analysis, synthesis, deduction, and comparison.

Suggested Citation

  • Katarína Moravčíková & Ľubica Gajanová, 2017. "Attitude of Customers to Socially Responsible Products," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Applied Economic Research, chapter 0, pages 599-606, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-48454-9_40
    DOI: 10.1007/978-3-319-48454-9_40
    as

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