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Blogs Usage in Purchasing Process

In: Advances in Applied Economic Research

Author

Listed:
  • Martina Ferencová

    (Pavol Jozef Šafárik University in Košice, Faculty of Public Administration)

  • Lukáš Kakalejčík

    (Technical university of Košice, Faculty of Economics)

  • Sebastian Kot

    (Czestochowa Univeristy of Technology, University of Czestochova, Faculty of Management
    North-West University, Faculty of Economic Sciences and IT)

Abstract

Blogs are considered as modern communication medium. They are currently used as a tool of communication content strategy and present their activities in the Internet environment. Blogs allow companies to reach the target audience by distribution of complex information. The aim of this paper was to determine the current status of using the blogs in the buying process in Slovakia and Poland. Results of the questionnaire survey confirmed that the terms of the frequency of visits of the blog between Slovak and Polish customers are not statistically significant. It was further confirmed that the Slovak and Polish customers use blogs by selected activities associated with the purchasing process as well. The last finding was that the frequency of visits of the blog and by whether the customer buys based on the blog, there is a statistically significant dependence.

Suggested Citation

  • Martina Ferencová & Lukáš Kakalejčík & Sebastian Kot, 2017. "Blogs Usage in Purchasing Process," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Applied Economic Research, chapter 0, pages 49-57, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-48454-9_4
    DOI: 10.1007/978-3-319-48454-9_4
    as

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