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Implementing a Mass Customization Business Model in the Health Industry

In: Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy

Author

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  • Marc Poulin

    (Canadian University Dubai)

Abstract

The healthcare industry is undergoing many challenges due to rising costs, lower governmental support, and ineffectiveness of many treatments. One popular approach to address these issues is the P4 vision where prevention and patient participation is paramount. To implement these newer approaches, there are business process challenges in order to control costs and offer the new personalized approach. The mass customization business model has been successful in offering various levels of personalization with costs and delivery delays similar to mass production. Although it has been researched and implemented for the manufacturing industry, research has shown potential in the service industry. This article presents a business model founded on mass customization to address certain challenges in the health industry. The article discusses the issues and presents an approach to remedy the problems. The business model is demonstrated through an actual global health company head quartered in Dubai.

Suggested Citation

  • Marc Poulin, 2017. "Implementing a Mass Customization Business Model in the Health Industry," Springer Proceedings in Business and Economics, in: Rachid Benlamri & Michael Sparer (ed.), Leadership, Innovation and Entrepreneurship as Driving Forces of the Global Economy, chapter 0, pages 131-139, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-43434-6_11
    DOI: 10.1007/978-3-319-43434-6_11
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    Keywords

    Business model; Healthcare industry; Mass customization; IT; B2C;
    All these keywords.

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