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Mass Customization Challenges of Engineer-to-Order Manufacturing

In: Managing Complexity

Author

Listed:
  • Maria K. Thomassen

    (SINTEF Technology and Society, Industrial Management)

  • Erlend Alfnes

    (Norwegian University of Science and Technology)

Abstract

Companies in engineer-to-order (ETO) manufacturing environments that seek efficiency gains through adopting a mass customization strategy meet major challenges. Current research on the implementation of mass customization (MC) in companies traditionally has a strong focus on the transition from mass production, and few studies only involve settings characterized by high variety and low volume production. The purpose of this study is to bring further detail to major areas of concern when adopting mass customization principles in ETO manufacturing. A literature review of mass customization and ETO was carried out, and principles for mass customization implementation were tested in a case company. The study revealed that major issues of MC in ETO are interdependent across several decision areas and involve manufacturing as well as engineering and design phases. This paper provides more in-depth insights to practical consequences of implementing MC in ETO manufacturing.

Suggested Citation

  • Maria K. Thomassen & Erlend Alfnes, 2017. "Mass Customization Challenges of Engineer-to-Order Manufacturing," Springer Proceedings in Business and Economics, in: Jocelyn Bellemare & Serge Carrier & Kjeld Nielsen & Frank T. Piller (ed.), Managing Complexity, chapter 0, pages 27-39, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-29058-4_3
    DOI: 10.1007/978-3-319-29058-4_3
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    Cited by:

    1. Mile Katic & Renu Agarwal, 2018. "The Flexibility Paradox: Achieving Ambidexterity in High-Variety, Low-Volume Manufacturing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 19(1), pages 69-86, March.

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