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Combining Configurator 2.0 Software with Designcrowdfunding

In: Managing Complexity

Author

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  • Matthias Kulcke

    (Am Batardeau 1)

Abstract

The approach presented aims at reducing solution space complexity for MC products through early communication with future customers, in short: Managing complexity by efficiently managing the creation of the product’s solution space. In using designcrowdfundings to gather funds for a first series and also for the gathering of information about customer desires in regard to the product, designers and producers can already resort to online platforms providing the necessary technology to run a crowdfunding process. To develop the product configurator in the succeeding step of entering the market, there are also tools available that allow building a product-specific configurator from preprogrammed modules (e.g., www.combeenation.com ), that can be filled with individual content through an easy-to-handle user interface (here referred to as configurator 2.0 software). The chapter discusses the merging of these two types of platforms to further raise the potential of crowdfunding as a co-creation tool for solution space-development, by integrating configurator 2.0 software in the incentive strategy of designcrowdfundings.

Suggested Citation

  • Matthias Kulcke, 2017. "Combining Configurator 2.0 Software with Designcrowdfunding," Springer Proceedings in Business and Economics, in: Jocelyn Bellemare & Serge Carrier & Kjeld Nielsen & Frank T. Piller (ed.), Managing Complexity, chapter 0, pages 263-267, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-29058-4_20
    DOI: 10.1007/978-3-319-29058-4_20
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