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Mass Customization in the Building and Construction Industry

In: Managing Complexity

Author

Listed:
  • Kim Noergaard Jensen

    (Aalborg University)

  • Kjeld Nielsen

    (Aalborg University)

  • Thomas Ditlev Brunoe

    (Aalborg University)

  • Søren Munch Lindhard

    (Aalborg University)

Abstract

Recent research shows that the productivity in the Danish construction industry has only doubled since 1966, which is significantly less compared to other sectors in Denmark. However, increasing industrialization has achieved results in other industries in Denmark in terms of increasing productivity. This chapter answers how a number of companies within the construction industry consider themselves compared to their competitors and how they see the market demands customized products and, furthermore, how it affects their capabilities and viewpoints regarding harvesting of advantages related to utilizing of mass customization. This research is based on a questionnaire involving a number of Danish companies in the building and construction industry to determine the prerequisites and viewpoint for utilizing the advantages inherent in the use of mass customization.

Suggested Citation

  • Kim Noergaard Jensen & Kjeld Nielsen & Thomas Ditlev Brunoe & Søren Munch Lindhard, 2017. "Mass Customization in the Building and Construction Industry," Springer Proceedings in Business and Economics, in: Jocelyn Bellemare & Serge Carrier & Kjeld Nielsen & Frank T. Piller (ed.), Managing Complexity, chapter 0, pages 1-12, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-29058-4_1
    DOI: 10.1007/978-3-319-29058-4_1
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