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Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey

In: Tourism and Culture in the Age of Innovation

Author

Listed:
  • Vicky Katsoni

    (Technological Educational Institution)

  • Irfan Arikan

    (University of Applied Sciences)

  • Alev Dündar

    (Anadolu University)

Abstract

Governments and other strategic tourism principals play a key role in supporting and developing the tourism industry, as they have been confronted with a series of challenging issues including those related to infrastructure, partnerships, developing legislative and policy frameworks, destination marketing, and ensuring that tourism development supports broad economic, environmental, and socio-cultural imperatives. Turkey with its neighbouring country Greece, need to have integrated tourism plans and programmes in order to bring about synergy, strengthen networks among tour operators in both areas and to develop tourism planning. The paper argues that developing cooperation between Greece and Turkey, may lead to the use of the sources at maximum levels creating a wider range of tourism products and thus their members will be provided with significant capacity and responsibility to formulate a vision.

Suggested Citation

  • Vicky Katsoni & Irfan Arikan & Alev Dündar, 2016. "Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 351-360, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-27528-4_24
    DOI: 10.1007/978-3-319-27528-4_24
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