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The Potential of Volumetric Captured Humans in Augmented Reality to Enrich Music Event Experiences

Author

Listed:
  • Shima Rezaei Rashnoodi

    (BUAS—Breda University of Applied Sciences)

  • Maren Burght

    (BUAS—Breda University of Applied Sciences)

  • Tim Ieperen

    (BUAS—Breda University of Applied Sciences)

  • Marnix S. Gisbergen

    (BUAS—Breda University of Applied Sciences)

Abstract

New technologies to create very real virtual humans in XR enter the market, providing new opportunities and challenges for the music industry. An important stepping stone to efficiently implement technologies to create new or resemble existing music artists, is to understand the hurdles and potential of these new XR technologies. Eighteen interviews with experts, artists and event visitors familiar with AR, revealed important possibilities and barriers to use Virtual Humans created by means of Volumetric Capturing. Seeing the potential and need of realistic virtual beings, participants prioritized necessary improvements within three themes: (1) Ease of Use, deals with technological complexity, connection issues (distraction and obstruction) and the need of new business models and lower production costs. (2) Usefulness, deals with new opportunities based on high realism digital twin opportunities and the changing perspective of ‘live performance. (3) Content, stressed the need for successful examples, the value of proximity, and disruption due to the lack of awareness and creativity.

Suggested Citation

  • Shima Rezaei Rashnoodi & Maren Burght & Tim Ieperen & Marnix S. Gisbergen, 2025. "The Potential of Volumetric Captured Humans in Augmented Reality to Enrich Music Event Experiences," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-77975-6_4
    DOI: 10.1007/978-3-031-77975-6_4
    as

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