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A Study of Factors Affecting Intention to Use Sugar-Free Drinks of FPT Students

Author

Listed:
  • Le Thi My Danh

    (FPT University)

  • Trinh Ngoc Quy

    (FPT University)

  • Mai Van Tien

    (FPT University)

Abstract

The global population is increasingly concerned about the link between diet and overall well-being, with a growing awareness of the link between sugar consumption and diseases like obesity, heart disease and type 2 diabetes. The food and beverage industry is working to create healthier products, with sugar-free beverages becoming popular. These beverages offer a balance between flavour and calorie reduction, making them a popular choice for consumers. A study using the Theory of Planned Behavior was conducted to examine Vietnamese students' attitudes towards sugar-free beverages. The results showed a positive correlation between students' intention to consume sugar-free drinks and their subjective norms, attitudes perceived behavioural control and self-efficacy, while a negative correlation was found between students' intention to drink sugar-free beverages and their perception of obstacles.

Suggested Citation

  • Le Thi My Danh & Trinh Ngoc Quy & Mai Van Tien, 2025. "A Study of Factors Affecting Intention to Use Sugar-Free Drinks of FPT Students," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-77363-1_33
    DOI: 10.1007/978-3-031-77363-1_33
    as

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