IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-76658-9_29.html
   My bibliography  Save this book chapter

Bridging Perceived Environmental Knowledge and Environmental Behavior: The Mediation Role of Consumers’ Social Media Engagement

Author

Listed:
  • Efthymia Iliopoulou

    (University of Western Macedonia)

  • Aspasia Vlachvei

    (University of Western Macedonia)

  • Eirini Koronaki

    (University of Western Macedonia)

Abstract

Initiating engagement among consumers and brands is crucial for promoting consumption and adopting environmental behavior from consumers. To encourage environmental consumption, it is essential to involve consumers in an interactive and reciprocal social media conversation, helping them consider how their purchases, usage, and disposal of goods and services affect the environment. This study aims to present the concept of social media consumers’ environmental engagement within the realm of environmental consumption and seeks to identify the factors that affect consumer involvement in environmental consumption. Surveying 511 consumers found that the indirect relationship between perceived environmental knowledge and buying behavior, environmental behavior, and e-word-of-mouth intention is significantly mediated by consumer environmental engagement in social media. Furthermore, green consumption values and social media consumers’ environmental engagement positively influence buying behavior, environmental behavior, and e-word-of-mouth intention. The findings of this study would fill in unresearched literature gaps about consumers’ environmental engagement in social media and consumers’ environmental behavior.

Suggested Citation

  • Efthymia Iliopoulou & Aspasia Vlachvei & Eirini Koronaki, 2025. "Bridging Perceived Environmental Knowledge and Environmental Behavior: The Mediation Role of Consumers’ Social Media Engagement," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-76658-9_29
    DOI: 10.1007/978-3-031-76658-9_29
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-76658-9_29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.